Branding for your Business

Why is consistency in branding crucial for business success? Join design and brand consultant Jilly Clark to find out. The journey into entrepreneurship can be an exciting one but also brings many challenges. Regardless of what stage you are at, it is vital to define your brand identity to shape your business and execute it consistently across all touchpoints to customers and prospects to stand out from your competitors. Join top branding consultant and lecturer, Jilly Clark, for this BIPC Lewisham workshop aimed at both start-ups and existing businesses. You will come away from the session equipped with the knowledge you need to create or review your business’ brand identity. The following elements will be covered: - What is branding? - Why branding is more than just your logo - Branding strategy - Key elements to a brand - How to build your brand - Branding checklist About your facilitator: Jilly is a design and branding consultant based in SE London. For more than 20 years she was an art director at top London advertising agencies, creating campaigns for big brands including British Airways, Sainsbury’s, Vanish, Pizza Hut and Timberland. Her passion is to use that creative and strategic expertise to help today’s entrepreneurs and small businesses stand out from the crowd with intelligent design solutions for digital and print. She designs and creates ‘Bright Ideas’ for logos, business cards, banners, brochures, flyers, templates, packaging, websites and more. Jilly is also a part-time University lecturer in ‘entrepreneurship’ and delivers branding talks and workshops to business hubs, charities, and networking groups. Book via the BIPC London Network Eventbrite here. To gain full access to all of the resources on offer at BIPC Lewisham, sign up for a free Lewisham Libraries card at https://libraries.lewisham.gov.uk/user/register Please note: by registering for this BIPC Lewisham event, you will be signing up for our monthly newsletter, which is the best way to keep up with local business events and opportunities. If you prefer not to receive our newsletter, you can unsubscribe at any time by:- 1. Emailing [email protected] with "Unsubscribe" in the subject line or 2. Clicking the "Unsubscribe" button at the bottom of any newsletter you receive. You can find more information about Lewisham Council’s Privacy Policies at https://lewisham.gov.uk/about-this-site/privacy